Entrepreneur who started the car website 汽车之家 in his twenties and in 2015 founded the electric car maker 理想汽车 (Li Auto); 理想, "ideal", sounds just like his name.
Lǐ Xiǎng shì Zhōngguó xīnnéngyuánchē lǐngyù de dàibiǎo rénwù zhīyī.
Li Xiang is one of the leading figures in China's new-energy vehicle industry.
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culture
理想汽车 is one of the 造车新势力, the 'new car-making forces', the electric car start-ups that took on China's established carmakers, along with 蔚来 (NIO) and 小鹏 (XPeng).
memory
家 'home' runs through his ventures: in high school he ran the site 显卡之家 'Graphics Card Home', then built 汽车之家 'Car Home', and Li Auto began in 2015 as 车和家 'Car and Home', renamed 理想 in 2019.