精准投放

精準投放

jīngzhǔn tóufàng

phrase

Meanings

HSK 5

平台根据用户画像进行精准投放广告。

Píngtái gēnjù yònghù huàxiàng jìnxíng jīngzhǔn tóufàng guǎnggào.

The platform delivers targeted ads based on user profiles.

HSK 7-9

大数据让精准投放变得越来越可怕。

Dàshùjù ràng jīngzhǔn tóufàng biàn de yuèláiyuè kěpà.

Big data is making targeted ad delivery increasingly creepy.

Marketing and ad-tech jargon; also appears in logistics (targeted distribution of goods or resources). Context determines which sense.

culture

Frequently discussed alongside 大数据杀熟 (price discrimination via big data) in Chinese privacy debates.

精 jīng

准 zhǔn

投 tóu

放 fàng