Nà shíhou, néng mǎidào yánghuò de rén hěn shǎo, dàjiā dōu juéde hěn xīnxian.
Back then few people could get hold of foreign goods, and everyone found them a novelty.
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洋货 sounds a little dated, from the late Qing and Republican years when imports came by sea and even matches were 洋火. Today shops and news say 进口商品 (imported goods). The opposite is 国货.