李佳琦 (Lǐ Jiāqí) · Li Jiaqi (Austin Li)

Meanings

1 Li Jiaqi (Austin Li)
2 top Chinese live-streaming host, aka 'Lipstick King'

About Austin Li

born 1992 · 网红 internet celebrity

Livestream seller on Taobao, a former L'Oréal shop assistant who tests lipsticks on air. His cry "OMG, buy it!" (买它) made him the face of 直播带货, selling goods by livestream.

Also called 口红一哥

Characters

Examples

HSK 5

双十一晚上大家都守着李佳琦的直播间。

Shuāngshíyī wǎnshang dàjiā dōu shǒu zhe Lǐ Jiāqí de zhíbōjiān.

On Double 11 night, everyone tunes in to Li Jiaqi's livestream.

HSK 6

李佳琦那句“OMG 买它！”太出名了。

Lǐ Jiāqí nà jù " OMG mǎi tā! " tài chūmíng le.

Li Jiaqi's 'OMG, buy it!' is wildly famous.

Tips

culture

He and 薇娅 (Viya) were long named together as Taobao Live's two leading hosts. In December 2021 she was fined 1.341 billion yuan for tax evasion and her livestream accounts were banned.

In Pop Culture

李佳琦 Lǐ Jiāqí

Li Jiaqi / Austin Li

Born 1992 in Jiangxi, former L'Oréal counter assistant turned Taobao Live star. Nicknamed 口红一哥 (Lipstick King) after testing hundreds of lipstick shades on-air. Catchphrase: OMG，买它！买它！His business has survived two major controversies (the 2022 stream cut during an ice-cream-tank incident, and 2023 remarks dismissing a viewer's complaint about eyebrow-pencil prices).