Chen Duxiu started it in Shanghai in 1915 as 《
青年杂志》 (Youth Magazine) and renamed it a year later; it moved to Beijing when he joined
北京大学 in 1917. Its pages called for writing in the vernacular (
白话文) and made
德先生 and
赛先生, democracy and science, the watchwords of the
新文化运动.
