General of 曹操 in the Three Kingdoms period. Captured by 关羽 at Fancheng in 219, he refused to surrender and was executed. In 三国演义 he takes his own coffin along into battle.
The same two characters spell the American poet Ezra Pound, 埃兹拉·庞德, whose 1915 book Cathay put poems of 李白 into English from a scholar's notes, though Pound then read no Chinese. James Bond is a different name: 邦德.