Orders keep shrinking, and everyone feels that winter is coming for the industry.
Tips
culture
The words of House Stark (斯达克) in George R. R. Martin's A Song of Ice and Fire (冰与火之歌), known to most Chinese viewers from the TV series 权力的游戏. Business headlines borrow it whenever an industry or market heads into a hard patch.
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Bookish and solemn: 凛冬 is a literary word for the depth of winter (凛 "bitterly cold"), and 将 "about to" with 至 "to arrive" belongs to written Chinese. In plain speech you would say 冬天快来了.
